Vape Coil B/L: playbook

Choosing the core line

A vape coil programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

Factory capacity matters more than factory size. A line that can hold a tolerance across 5,000 units is worth more than a showroom that can produce 50,000 on paper. We qualify capacity by running a repeat order and measuring the drift.

Most first-time buyers arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

What your market will ask for

Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.

Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.

The reorder is the real test

The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.

For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.

• Private label files archived for future rebrands
• Mixed SKU cartons to spread first-order risk
• Reference sample retained from every batch
• Named account contact who has handled the product
• Batch codes traceable from carton back to production date
• Artwork proof plus physical dummy for custom packaging

How orders move from factory to shelf

Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.

If you dropship, we can label cartons to your format and omit our documentation from the outer box. It is a small operational detail that decides whether your customer sees a supplier or a partner.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

Related reading

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